The European Commission has approved 20
initiatives to promote agricultural products inside and outside the community. Portuguese wine and olive oil will
receive 851 thousand € from Brussels.
The 20 approved programs will enjoy a budget of
46 million euros, half of that will be funded by the European Union. Two actions to promote portuguese products got the green light from the European
Community to receive the funding required for its realization. They will
receive the amount of more than $ 1.6 million, 851 thousand € of which, will come directly from Brussels.
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| European Union will fund the promotion of portuguese wine Image Credits |
As to the portuguese
programs, the Association of Port Wine,
responsible for the promotion of this
wine on the domestic market, will receive a total of 281.780 euros. The other
action promoting portuguese products
focuses on olive oil and was developed by Alentejo Regional Wine
Commission and Casa do Azeite. This action will take on as a main objective the
markets of Germany, UK, Sweden, Poland and the domestic market, also. The two programs will have a total of almost
€ 1.4 million, approximately 681 euros of which are EU funds.
The 20 programs were selected from a set of 33
projects submitted by November 30, 2013 and were a part of the first wave of
presentations within the system of
information and promotion of agricultural products, for the year 2014. Such actions will take place over the period of 3 years.
Programs will highlight the specific advantages of EU products
related to criteria such as quality,
health and safety. According to the European
Union, all of the actions were aimed at promoting organic products, wine, milk, flowers, products made from
cereals and rice and even products classified as PDO (Protected Denomination of
Origin) or PGI (Protected Geografical Indication). The promotion of campaigns
outside the limits of the EU, will aim to reach
North America, Russia, China, Middle East, Southeast Asia, India and
Turkey markets.
