Aicep Portugal Global - Trade & Investment Agency took
part in the Wine
& Cheese Expo
in Jakarta, Indonesia, while representing Portuguese wine and olive oil
producers. According to Aicep's representative in Jakarta,
promising business opportunities emerged
from this participation.
Several business meetings with importers and
distributers were held, where Aicep represented the
wine makers Avelada, Caves da Montanha, Cortes de Cima, DFJ
Vinhos, Herdade da Calada, Monte da Ravasqueira, Sogrape and Vale de Fornos, as
well as the olive oil Occidens and the chocolate Theo Kakaw. João Cardim,
Aicep's delegate in Jakarta, said that there were four relevant contacts for wines and approximately the same number
for gourmet chocolates.
Amongst chocolate lovers was Hendrawan, Director at PT
Indoboga Jaya Makmur, who appreciates salty chocolates and wishes a positive reception
for Theo Kakaw. He pointed out that compared to other European products, chocolate
already is familiar for the Indonesians so there is a good chance of market
acceptance.
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Portuguese Products at Wine & Cheese Expo in Jakarta
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Market insights
Bobby Corputty, wine specialist at PT Pantja Artha Niaga said "In Jakarta people think that Port wine is just fortified, but it is astonishing that in Portugal they are able to produce natural wine" and " with great value for money" while explaining that for the Indonesian drinking only comes after eating.
João Cardim referred that "the wines from Alentejo got the best reaction" so for the Indonesian, sweet wines should have similar characteristics to Alentejo wines, although they also appreciate Ports.
He added, "The outcome was positive. Now there must be great insistence on our part and a wait between six
months to a year or two for things to materialize" he warned, stressing
that "there is great supply in the market".
According to Aicep's representative in Jakarta,
a Portuguese brand will soon be commercialised there as a result of "previous
market prospection supported by AICEP".
According to Aicep's representative in Jakarta,
a Portuguese brand will soon be commercialised there as a result of "previous
market prospection supported by AICEP".
Manuel Quiros, Gran Meliá hotel's manager, said that "finding quality
wines is difficult and very expensive" giving as an example a beverage
that in the origin has a cost of six euros and is sold to the consumer by 30
euros, and agreed that there is a "dictatorship system" of importers.
Besides the tax system of 150%, the wine suffered another downside with the reduction of imported wine as announced this year, when the elections took place in the major
Besides the tax system of 150%, the wine suffered another downside with the
reduction of imported wine as announced this year, when the elections took
place in the major Muslim country in the world.
Olive Oil is considered a niche product, that may only appeal to a very restrict number of consumers. This happens due to Indonesian's consumer habits.
Although there is a strong cultural resistance towards new products, João Cardim noticed that most visitors wished to be able to buy Portuguese products in Indonesia.
Wine & Cheese Expo took place in Kelapa Gading with an estimate of 2.000 daily visitors.
Once more, the Portuguese products impressed
in a foreign market.
The Portuguese Wine embraces this mission of promoting wine, olive oil and
gourmet products overseas.
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